Spotify playlist curator statistics 2026
Updated
These figures come from the PlaylistLookup database, which tracks 273,000+ Spotify playlists. It is our own database, not a sample of all of Spotify, so every number on this page describes what we track. It only contains playlists with at least 100 followers, and our scraper looks for playlists that show contact signals, so the figures are not representative of Spotify as a whole. In it, 21% of playlists have at least one public contact channel on record. Data as of October 5, 2026.
Key numbers
- Playlists tracked
- 273,000+
- Spotify playlists in the PlaylistLookup database that are currently found on Spotify.
- With a contact channel
- 57,000+
- Playlists that have at least one public contact channel on record.
- Share with a contact channel
- 21%
- Of all playlists tracked.
- Share with a public email
- 25%
- Of the playlists with a contact channel.
- Median followers
- 2,089
- Half of the playlists with at least 100 followers have fewer than this.
How many playlists have a contact channel
57,000+ of the 273,000+ playlists in the PlaylistLookup database (21%) have at least one public contact channel on record.
| Playlists | Count | Share of all tracked |
|---|---|---|
| All tracked playlists | 273,000+ | 100% |
| With a contact channel | 57,000+ | 21% |
| With a public email | 14,000+ | 5% |
| Without a contact channel | 216,000+ | 79% |
Channels overlap, so rows do not add up.
By genre
Among genres with at least 100 playlists, EDM has the highest share with a public email (36%) and Drum & Bass the lowest (15%).
| Genre | Playlists with a contact channel | Share with a public email | Median followers |
|---|---|---|---|
| Chill | 7,504 | 27% | 2,335 |
| Deep House | 6,659 | 32% | 2,518 |
| House | 5,631 | 33% | 2,741 |
| Hip Hop | 5,387 | 28% | 2,132 |
| Pop | 5,163 | 30% | 2,094 |
| Electronic | 4,275 | 31% | 2,215 |
| Rock | 3,651 | 26% | 1,679 |
| Indie | 3,268 | 33% | 1,748 |
| Soul | 2,766 | 20% | 2,145 |
| Lofi | 2,724 | 23% | 1,828 |
| EDM | 2,217 | 36% | 2,714 |
| Summer | 2,156 | 31% | 3,211 |
| R&B | 2,009 | 26% | 1,933 |
| Melodic Techno | 1,973 | 31% | 2,819 |
| Techno | 1,965 | 31% | 2,819 |
Playlists can belong to more than one genre, so rows do not add up. The share with a public email is measured among each genre's playlists with a contact channel. 1 genre page with fewer than 100 playlists is not included. Download the genre table as CSV.
How big are the playlists
Among playlists with at least 100 followers, the median is 2,089 followers: half have fewer, half have more. 26% have fewer than 1,000 followers and 2% have 100,000 or more.
| Followers | Bar | Playlists | Share |
|---|---|---|---|
| 100 to 499 | 2,440 | 1% | |
| 500 to 999 | 68,000+ | 25% | |
| 1,000 to 4,999 | 123,000+ | 45% | |
| 5,000 to 9,999 | 31,000+ | 11% | |
| 10,000 to 99,999 | 43,000+ | 16% | |
| 100,000 or more | 4,294 | 2% |
25 playlists in the database currently have fewer than 100 followers. They are counted in the totals on this page but not in the follower ranges or the median.
Which contact channels occur
| Contact channel | Playlists | Share of playlists with a contact channel |
|---|---|---|
| 41,000+ | 73% | |
| Website | 16,000+ | 28% |
| Public email | 14,000+ | 25% |
| 9,278 | 16% | |
| TikTok | 7,719 | 14% |
| X (Twitter) | 6,678 | 12% |
| Submission link | 4,358 | 8% |
| Link-in-bio page | 2,301 | 4% |
| Other link | 12 | 0% |
| More than one channel | 21,000+ | 38% |
A playlist can have several channels, so the shares add up to more than 100%.
Methodology
What we count
A playlist is one public Spotify playlist in the PlaylistLookup database. A contact channel is a public way to reach the curator: email, Instagram or other contact channels, namely a submission link, a website, a link-in-bio page, X (Twitter), TikTok or Facebook. "Submission link" also covers links to submission platforms found through a linktree, and a contact link that fits none of these types is counted as "other link". A playlist has a contact channel when at least one is on record for it. Contacts come from what curators publish themselves: playlist descriptions, profiles and the pages they link to. Contact details are recorded per curator, so a channel a curator publishes on one playlist is also on record for their other playlists. Genre figures use the same definitions as our genre pages: a playlist belongs to a genre when its name or description contains one of the genre's keywords.
How playlists get into the database
Our scraper finds playlists through Spotify search and through the other playlists of curators already in the database. Only playlists with at least 100 followers are added, and in search the scraper only keeps playlists whose description shows a contact signal. The database is therefore not a random sample: the figures are not representative of Spotify as a whole and describe only what we track.
How current the data is
New playlists are added regularly, and the database is continuously synced with Spotify. Only playlists currently found on Spotify are counted; playlists that Spotify no longer returns are left out. This page is recalculated once a day, and the figures shown are from October 5, 2026.
Rounding
Totals of 10,000 or more are rounded down to the nearest 1,000 and shown with a plus sign, so a figure never overstates the database. Percentages are rounded to whole numbers. Medians are exact.
Privacy
This page shows totals only. It contains no email addresses, handles, curator names or individual playlists, and neither does the CSV download.
Frequently asked questions
How many Spotify playlists have a public contact channel?
57,000+ playlists in the PlaylistLookup database have at least one public contact channel on record, 21% of the 273,000+ playlists we track. A contact channel can be email, Instagram or other contact channels such as a submission link.
Do these figures cover all of Spotify?
No. They describe the PlaylistLookup database only: 273,000+ playlists with at least 100 followers, largely selected by our scraper for contact signals, so they are not representative of Spotify as a whole.
Which genres have the highest share of playlists with a public email?
Among genres with at least 100 playlists, EDM (36%), Lounge (36%) and Tech House (36%) have the highest share of playlists with a public email, measured among their playlists with a contact channel.
How big is a typical Spotify playlist in the database?
Among playlists with at least 100 followers, the median is 2,089 followers: half have fewer, half have more. 26% have fewer than 1,000 followers and 2% have 100,000 or more.
What is the most common contact channel?
Instagram is the most common: 73% of playlists with a contact channel have it on record, followed by website (28%).
How often is this page updated?
Every day. The figures are recalculated once a day from the database; this version is from October 5, 2026.
Can I download the data?
Yes. The genre table is available as a CSV file with, per genre, the playlists with a contact channel, the share with a public email and the median followers.