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PlaylistLookup vs SoundCampaign
SoundCampaign is a paid review service: you set a budget and genres, SoundCampaign matches your track to Spotify playlist curators, and you pay for each completed review. It says curators are paid for reviews, not placements, so a placement is not guaranteed. PlaylistLookup works the other way round. It is a directory of curator contacts, so you choose the curators and pitch them yourself, for a flat monthly price. Checked on November 9, 2026.
| Topic | PlaylistLookup | SoundCampaign |
|---|---|---|
| How it works | You pick curators from the directory and pitch them yourself | You submit a track, set a budget and choose genres and language; SoundCampaign's matching sends it to curators, who review it and leave feedback (SoundCampaign Spotify page) |
| Who decides who you reach | You | SoundCampaign's matching, based on the genres and language you choose. Its FAQ says you do not need to interact with curators. |
| Who you can reach | Spotify playlist curators with a public contact channel (115,000+ of 401,000+ tracked playlists, as of November 13, 2026); radio stations and record labels on Pro | Spotify playlist curators, plus TikTok and Instagram creators in other campaign types. Its Spotify page states "40,000+ Spotify playlists". |
| What you pay for | Access to the directory | Completed reviews. If a curator does not review your track, the budget is credited back. |
| Price | Premium $6.95 per month or $54.95 per year. Pro $11.95 per month or $95.95 per year. | A budget you choose. The estimator on its pricing page runs from $80 to $5,000+ and shows "up to 17" curator submissions at $150, as an estimate. |
| Placement | Not promised. The pitch and the relationship are yours. | Not guaranteed. SoundCampaign says curators "are compensated for reviews, not for placements" and that it "can't guarantee playlist placement for all reviews". |
| Feedback | Up to the curator | Written feedback from every curator who reviews, according to SoundCampaign |
| Free option | Free account with 2 searches per week and 1 health check a month | None. You pay only for completed reviews. |
Who SoundCampaign fits
SoundCampaign fits artists who want a hands-off campaign: you set a budget and genres, the platform finds the curators, and you get written feedback from each one who reviews, even when they pass. You pay per completed review, so a larger budget means more reviews, not guaranteed placements.
Who PlaylistLookup fits
PlaylistLookup fits artists who want to choose the curators themselves, write their own pitches and contact as many curators as they like for a flat monthly price. It does not run campaigns, collect feedback or promise replies. Before you pitch, a playlist health check estimates whether a playlist has real listeners, and sending from your own Gmail is on Premium and Pro.
Using both
They do not exclude each other. A SoundCampaign campaign reaches curators in its network; PlaylistLookup covers curators who publish an email, Instagram account or submission link on their playlists. You can use similar artist search to find playlists that fit before you write.
FAQ
How much does SoundCampaign cost?
You choose the budget. The campaign estimator on SoundCampaign's pricing page runs from $80 to $5,000+, and you only pay for completed reviews; a submission that is not reviewed is credited back. This was checked on November 9, 2026.
Is SoundCampaign legit?
SoundCampaign describes itself as a promotion service that works within Spotify's policies: curators are paid for reviews, not placements, and it does not guarantee that a curator adds your song. We have not tested its campaigns, so we cannot say how its results compare.
Does SoundCampaign guarantee playlist placements?
No. SoundCampaign says it cannot guarantee playlist placement for all reviews, because curators are paid for reviews and paying for placement breaks Spotify's rules. PlaylistLookup does not guarantee placements either.
Is PlaylistLookup a SoundCampaign alternative?
Partly. Both help you reach Spotify playlist curators, but SoundCampaign sends your track to curators in its network for a paid review, while PlaylistLookup gives you the contact details curators publish so you pitch them yourself. A free account has 2 searches per week.
Sources
SoundCampaign details come from its own public pages, opened on November 9, 2026:
Our own figures and how we count them: How our data works. Something out of date? Email support@playlistlookup.com and we will correct it.